AR Portal: transport users into your brand’s universe
AR portal: what it is, and how it works
When Apple's Augmented Reality technology (ARKit) was still in beta, Nedd revealed the "Inter-dimensional Portal", which was the very first AR Portal.
Through the camera of their smartphones, users can see a portal or doorway that leads them to another world. They can then move freely and look around the entire scene, as if they were in a "real" place.
This immersive solution works both in an app (iOS and Android) and in Snapchat (Portal Lens).
The very first AR Portal, developed by Nedd
AR Portal: use cases
Based on the technology of the AR Portal, an infinite number of uses are possible (advertising, eCommerce, gaming...).
For the International Committee of the Red Cross (ICRC), Nedd created the application "Enter the room" and used the AR Portal as a medium for storytelling.
The project was successful, and the app has been relayed by many medias and users around the world. It was ranked in the top 50 most downloaded free apps on the App Store, all categories included.
For Sephora, Nedd used the AR Portal to create the very first pop-up store in Augmented Reality.
To see the case, click here
Create a "Portal Lens" for Snapchat
In Snapchat, World Lenses allow you to place 3D objects in the real world. Portal Lenses, on the other hand, are World Lenses that create doors in Augmented Reality that lead to virtual places.
AR Portals can take different forms (although the "door" is the most popular).
For example Nedd's teams created a ground portal from which a giant spider emerges (then smaller, very cute spiders). This Lens, called The Nest, was the very first AR Portal on Snapchat.