Immersive experiences (AR, VR) designed for events or specific locations
Re-enchanting the brand presence in "real" physical spaces
Consumers want to live unique experiences, to be surprised, inspired or entertained. A particularly strong trend among 18-24 year olds, 60% of whom say they want stores where they can "do something other than buy" (according to a 2017 OpinionWay survey).
This is why more and more brands are interested in immersive technologies (Augmented Reality, Virtual Reality) to create in- store animations, interactive shop windows, but also to create unique experiences for trade shows.
Thus, for VivaTech 2018 in Paris, BNP Paribas asked Nedd to imagine an Augmented Reality experience allowing a direct dialogue with a virtual bank advisor.
BNP Paribas used Augmented Reality with Nedd to create an animation for its clients during Viva Technology 2018 (Paris, France).
Location-based Augmented Reality
Location-based AR is also known as position-based and geo-based Augmented Reality. It primarily relies on GPS, accelerometer and a digital compass to identify the user's presence in a location and position AR scenes or objects with the highest level of accuracy.
It is therefore the ideal technology if your objective is to encourage users to go to a specific place, then offer them a useful and/or entertaining experience.
That’s why TheCamp - a campus dedicated to innovation that is based in Aix-en-Provence (France) - asked Nedd to create a virtual and evolving ecosystem within their architecture. This work in Augmented Reality is a playful and unexpected way to discover the spirit of their place.
'The Inspiration Tree', a location-based AR experience designed by Nedd for TheCamp (Aix-en-Procence, France).