Augmented Reality and eCommerce: allowing users to see and interact with your products in 3D
This is just the beginning of a large AR-Commerce industry
With Augmented Reality technology, consumers can now interact with your products using most smartphones.
You can let your customers directly try on (virtual) pairs of shoes from the product page or try on makeup, eyewear and jewelry through the live camera feed. The possibilities are almost endless!
You can also create virtual shops to offer a truly disruptive shopping experience. This is what Nedd implemented with Sephora, for example, by creating the first pop-up store entirely in Augmented Reality. See the case here
Sephora Collection Experience: the first pop-up store entirely in Augmented Reality.
Augmented eCommerce performances
Thanks to Augmented Reality, retailers often notice an increase in conversion rate.
Indeed, this new way of virtually visualizing any product helps reduce uncertainty during the purchase as it helps the shopper imagine the product in its end-use context (which also naturally reduces the return rates).
This is confirmed by several studies, including one conducted by Westfield: among 13,000 people, 41% of shoppers would be interested in using Augmented Reality to visualize how a product would fit in their home, and 33% would like to try on clothes from home without having to go to the store.
In addition, 50% of respondents find that an interactive 3D model of a product is more useful than images when shopping online.
This is also beneficial for the perception of the company, with 71% of respondents believing that brands using these technologies are "modern and forward-thinking".
It’s this kind of data, as well as the ability to create highly accurate 3D reproductions, that convinced a luxury brand as perfectionist as Louis Vuitton to work with Nedd and present some of its products in Augmented Reality.