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ICRC
Augmented Reality

ICRC  -  Augmented Reality

"Enter the room", an immersive experience that puts you at the heart of war.

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The Red Cross (ICRC)
Augmented Reality

ICRC  -  Augmented Reality

"Enter the room", an immersive experience that puts you at the heart of war.

"Enter the room" invites you to live an Augmented Reality experience that pushes the feeling of presence to an unprecedented level.

This experience begins in real life: as you hold up your iPhone, a virtual door appears in front of you. Cross the threshold and explore a little girl's bedroom, as if you were really there. Follow the evolution her life and health over the past 4 years of war, until today.

With "Enter the room", the International Committee of the Red Cross (ICRC) and Nedd wanted to demonstrate that AR could be a revolutionary medium for storytelling; an effective way of communicating a message, portraying emotions and, ultimately, serving a larger cause.

"Enter the room" has been relayed by many media and users around the world. It was ranked in the top 50 most downloaded free apps on the App Store, all categories included.